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Why have feed flavorings become the “unsung heroes” of modern animal husbandry?
Release time:
2025-09-26
Feed flavoring agents are not merely intended to add fragrance to feed; rather, they are sophisticated products developed on the basis of scientific research into animal olfaction and gustation. They can effectively mask undesirable odors in feed, ensure consistent flavor across different batches, and—more importantly—stimulate animals’ natural feeding instincts and increase their feed intake.
Feed flavoring agent This is not merely a fragrance added to feed; rather, it’s a meticulously formulated product developed based on the science of animal olfaction and gustation. It can effectively mask unpleasant odors in feed, ensure consistent flavor across different batches, and—more importantly—stimulate animals’ natural feeding instincts and increase their feed intake.
Studies show that 70% to 75% of an animal’s feeding behavior is influenced by its sense of smell. High-quality flavoring agents can mimic the odors that animals naturally prefer in their natural environment, triggering their feeding memories and thereby maintaining normal nutrient intake even under stressful conditions—such as weaning, group transfers, or hot seasons.
Going Beyond Tradition: Three Breakthroughs in the Next-Generation Feed Flavoring Agents
1. Precise targeting, tailor-made
Modern feed flavorings have evolved from a “one-size-fits-all” approach to precision-based solutions. Specialized formulations have been developed to cater to the olfactory preferences of different species and growth stages: piglets prefer milky and sweet flavors, poultry are sensitive to herbal and cereal aromas, while aquatic animals respond more strongly to fishy and algal odors.
2. Thermal stability and long-lasting fragrance
The groundbreaking microencapsulation technology ensures that the flavoring agents remain stable even under the high-temperature and high-pressure conditions encountered during feed processing, and enables targeted release in the intestinal tract, thereby truly maximizing their appetite-stimulating effect.
3. Safe and compliant, with no concerns about residues.
High-quality feed flavoring agents strictly comply with national regulations and international safety standards. All ingredients are sourced from raw materials approved for food safety, ensuring there is no risk of drug residues and providing double protection for both animal and consumer safety.
Latest experiment
Broiler Glucose Oxidase Experiment
One-day-old Ross 308 broiler chickens were selected, with a total of 4 chicken houses, each housing 11,000 birds. The birds were randomly divided into a control group and a treatment group, with 2 chicken houses assigned to each group. The control group was fed a commercial diet supplemented with Changle (allicin and oregano phenol) at 100 mL/ton, while the treatment group was fed a commercial diet supplemented with glucose oxidase at 100 U/L. During the trial period, birds had free access to feed and water. The trial lasted for 42 days. The experimental diet consisted of corn, soybean meal, wheat, cottonseed meal, DDGS, peanut meal, duck fat, and premixes, among other ingredients; nutritional parameters are shown in Table 1.
Lactic Acid Bacteria Experiment
Effect of Lactic Acid Bacteria on Broiler Diarrhea: A Raising Experiment Experimental Site: Jiyang Zheng* Animal Husbandry Farm Experiment Period: August 31, 2015 – September 4, 2015 Experimental Subjects: 30-day-old broilers Experimental Design: Control Group: Normal feeding + normal drinking water Experimental Group: Normal feeding + normal drinking water + lactic acid bacteria (liquid)
Piglet Fruit Milk Flavor Experiment
Twenty 28-day-old weaned piglets of the Duroc × Landrace × Large White crossbreed, with similar body weights and in good health, were selected for the trial. They were randomly divided into two treatment groups: a control group and a test group. The control group was fed a basal diet, while the test group was fed a basal diet supplemented with 600 g/t of fruit-milk flavoring. Each group consisted of five replicates, with two piglets per replicate. During the trial period, the pigs had free access to feed and water, and the trial lasted for 28 days.
In this trial, 120 healthy, growing pigs of similar body condition, weighing 80 ± 10 kg, were randomly divided into a control group, an antibiotic group, and an essential oil group. The specific feeding design is shown in Table 1. Each group consisted of 4 replicates, with 10 pigs per replicate. The trial duration was 29 days. The experimental diet was formulated according to the nutritional requirements outlined in NRC (2012). During the trial, pigs had free access to feed and water, and were subjected to routine husbandry management and vaccination protocols. Body weights at the beginning and end of the trial, as well as feed intake, were recorded. At the end of the trial, fresh fecal samples were collected from each pig, placed into sterile 10 ml centrifuge tubes, and stored at -80℃.
Tian Yikang replaces chlortetracycline in the ROSS-308 trial.
This experiment employed a single-factor experimental design. A total of 6,000 Ross-308 broiler chickens, aged 1 day and with roughly similar body weights and good health conditions, were randomly selected and divided into three treatment groups, with five replicates per group, each replicate consisting of 400 chickens. The control group was fed a basal diet based on corn and soybean meal. The experimental group 1, the antibiotic group, had 50 g/t of a 15% chlortetracycline premix added to the basal diet. The experimental group 2, the Tianyikang addition group, had 1,500 g/t of Tianyikang added to the basal diet. The entire experiment lasted for 42 days.